C. Difficile Awareness

C. difficile, is a debilitating infection that can have a profound impact on those suffering from it, especially those that get caught in the vicious cycle of recurrence. This campaign sought to capture the figurative “roller coaster” of physical, emotional, psychological and financial burdens that these individuals experience, while providing information and resources to empower them to advocate for themselves. It reached over one million people, who spent an average of 8 minutes on the website and through it we have built a database of over 2000 individuals who are interested in seeking more education to help themselves or their loved ones.